Demographic Data
In addition to the population and the number of households, the population of men and women and the population data by age are available.
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Use Case：Understanding the volume of the trade area
By aggregating population and household data, you can see the trade area volume of candidate properties and candidate sites. For example, you can obtain statistics for deciding whether or not to open a store, such as “population” of “77,768” and “number of households” of “59,682” in the 2km trade area.
Use Case：Check the distribution of targets
For example, if the store is targeted at men in their thirties, the value of the male population in their thirties can be displayed to visually confirm in which administrative area many people live.
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