Prevent store cannibalization
Step 1：Check cannibalization
By plotting customer data for each store on a map, it is possible to understand the presence of cannibalization areas. Please use it not only for simulation when opening a new store, but also for consolidating stores and formulating sales promotion areas.
Step 2：Know your customer’s purchase details
Once you know the cannibalization area, you also need to find out why some are using a store in another area. Please use it to review the lineup of products for sale.
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