Freehand Trade Area
You can manually create a trade area centered on the analysis point (survey property, store, etc.). Since you can create a trade area of your choice, it is possible to consider topographical conditions such as railroads and rivers.
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Use Case：Understanding the volume of the trade area
As with the Concentric Circle Trade Area, if you aggregate population and household data, you can see the trade area volume of candidate properties and candidate sites. Since you can create a trade area with any shape, you can grasp the trade area volume more accurately.
Use Case：Understanding competing stores
By displaying the data of competing stores in points, It is possible to keep track of information on competing stores within the same trading area. It is also possible to create your own data (MyLandmark) for competing stores.
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